brand the change: the branding guide for social entrepreneurs, di

Giới Thiệu Sách Brand The Change: The Branding Guide For Social Entrepreneurs, Di PDF Miễn Phí

Thư viện Bài Tập Online giới thiệu đến bạn đọc cuốn sách Brand The Change: The Branding Guide For Social Entrepreneurs, Di của tác giả Anne Miltenburg, do nhà xuất bản BIS s B.V. phát hành năm 04/07/2018. Cuốn sách gồm 223 trang với dung lượng 1.0 x 25.0 x 21.0 và trọng lượng 720g, được phân phối bởi nhà cung cấp Hachette UK Distribution.

Brand the Change unpacks the brand building process in practical steps. Whether you are building an innovative new product, creating a service for good, spreading a new idea, or positioning yourself as a leader in your field, thinking like a brand strategist will help you to create a clear, compelling offer, develop unique brand experiences and ultimately attract and convert the right audiences. The book offers the tools and exercises to build your own brand and offers a rich array of tips from trademarking to digital marketing, and inspires with case studies of successful change-making brands.

The content has been developed based on years of experience in building brands, conversations with dozens of changemakers, understanding their branding challenges and required knowlege and skills, and extensive content testing with hundreds of workshop participants. It contains 23 tools and exercises, 14 case studies from change-making organisations across the world and 7 guest essays from experts.