imagine it forward: courage, creativity, and the power of change

Giới Thiệu Sách Imagine It Forward: Courage, Creativity, And The Power Of Change PDF Miễn Phí

Thư viện Bài Tập Online giới thiệu đến bạn đọc cuốn sách Imagine It Forward: Courage, Creativity, And The Power Of Change của tác giả Tahl Raz, Beth Comstock, do nhà xuất bản Ebury Publishing phát hành năm 27/09/2018. Cuốn sách gồm 416 trang với dung lượng 3.0 x 23.0 x 15.0 và trọng lượng 502g, được phân phối bởi nhà cung cấp Grantham Book Services.

In Imagine It Forward, Beth Comstock, the former vice chair of GE, describes her twenty-five year efforts to be an instigator of change at every level of business. When she first moved from NBC to parent company GE in 1998, she was ignored as a woman in a man's world, treated as an outsider because she didn't have a business background, and ignored as a mere PR person. But CEO Jeff Immelt realized even then that the industrial giant, like so many businesses, had to change fast in order to stay relevant in a world where Google, Facebook, and an explosion of internet companies were transforming how goods and services were marketed, made, and sold. In a deeply personal journey filled with practical takeaways from two plus decades of initiating change at the top levels of one of the largest corporations in the world, Comstock lays out the challenges, opportunities, tools, and practices needed to embrace change, whatever industry you are in, and make it part of every management decision.