jamming: the art and discipline of corporate creativity

Giới Thiệu Sách Jamming: The Art And Discipline Of Corporate Creativity PDF Miễn Phí

Thư viện Bài Tập Online giới thiệu đến bạn đọc cuốn sách Jamming: The Art And Discipline Of Corporate Creativity của tác giả John J Kao, do nhà xuất bản Harper Business phát hành năm 1997. Cuốn sách gồm 228 trang với dung lượng 13.5 x 1.3 x 20.3 cm và trọng lượng 213g, được phân phối bởi nhà cung cấp HarperCollins Publishers.

Jamming: The Art and Discipline of Corporate Creativity

In today's competitive environment, creativity is no longer an option. Companies that understand how to manage creativity in their people, organize for creative results and willingly implement good new ideas will triumph.

In "Jamming, " John Kao also offers an approach that demystifies a topic traditionally confounding to businesspeople everywhere. He begins by showing how creativity, like the musical discipline of jazz, has a vocabulary and a grammar. It is a process, and because of that it can be observed, analyzed, understood, replicated, taught and managed. He explains how creativity needs a particular environment in which to blossom and grow. Like musicians in a jam session, a group of businesspeople can take an idea, challenge one another's imagination and produce an entirely new set of possibilities. Kao reveals how managers can stimulate creativity in their employees, explores the impact of information technology on creativity, looks at the globalization of creativity and shows how to ensure the loyalty of people who design, build and deliver today's vital products and services.