hbr's 10 must reads on strategic marketing

Giới Thiệu Sách Hbr's 10 Must Reads On Strategic Marketing PDF Miễn Phí

Thư viện Bài Tập Online giới thiệu đến bạn đọc cuốn sách Hbr's 10 Must Reads On Strategic Marketing của tác giả philip kotler, Clayton M Christensen, Theordore Levitt, Fred Reichheld, do nhà xuất bản Harvard Business Review Press phát hành năm 2013. Cuốn sách gồm 224 trang với dung lượng 21 x 14 x 2 cm và trọng lượng 241g, được phân phối bởi nhà cung cấp Ingram Academic Services.

HBR's 10 Must Reads On Strategic Marketing

Stop pushing products―and start cultivating relationships with the right customers.

If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it―and your customers―at the center of your business.

Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to:

- Figure out what business you’re really in

- Create products that perform the jobs people need to get done

- Get a bird’s-eye view of your brand’s strengths and weaknesses

- Tap a market that’s larger than China and India combined

- Deliver superior value to your B2B customers

- End the war between sales and marketing